The Delhi Capitals (DC) club and Viacom18, which also controls the digital rights to the future Indian Premier League (IPL) and the worldwide rights to the inaugural Women’s Premier League, have established an exclusive digital-first relationship (WPL).
Dhiraj Malhotra, the franchise’s CEO in Delhi, made the announcement and expressed his excitement at working with the well-known company. Malhotra also emphasised DC’s robust social media presence and how Viacom18 will enable it to reach a new level of growth.
We are excited to work with Viacom18 and utilise their amazing digital footprint to connect with a bigger fan base.
Over the past few years, we’ve developed a strong online presence with a solid connection.to all of you. Our partnership with Viacom18 will significantly increase our involvement in digital media. According to Dhiraj, who was quoted by News18, “We feel that this relationship would give our supporters unprecedented access to the thrilling world of the Delhi Capitals through JioCinema.
Hursh Shrivastava, Head of Strategy & Partnerships at Viacom18 Sports, spoke about the company’s goals and how the Delhi Capitals can support their expansion in the subcontinent.
The agreement with Delhi Capitals will strengthen our digital offering and give viewers a compelling reason to watch exciting, exclusive surround content that complements the live coverage of TATA IPL and WPL matches on JioCinema, according to the company.
Through JioCinema, the partnership will increase fan interaction with the Delhi Capitals and provide them with a cricket experience like never before, according to Hursh.mentioned.
Importantly, Delhi Capitals will face Royal Challengers Bangalore (RCB) on March 5 at the Brabourne Stadium in Mumbai to open their WPL season. On April 1 at the BRSABV Ekana stadium in Lucknow, the team’s men’s team will play against the Lucknow Super Giants (LSG) in their first game of the year.