IPL 2023: RCB ropes in Qatar Airways as title sponsor for three years

Royal Challengers Bangalore, an IPL team, and Qatar Airlines have agreed to a 75 crore INR sponsorship deal. Qatar Airways will serve as Royal Challengers Bangalore’s headline sponsor for the upcoming three seasons. It’s reportedly the second-biggest sponsorship contract in the history of the IPL.

Bollywood actress Deepika Padukone was recently appointed by Qatar Airlines as their worldwide brand ambassador. Muthoot FinCorp, one of India’s top NBFCs, will no longer serve as the primary sponsor of the third-most popular Indian Premier League team thanks to Qatar Airways (IPL). When the agreement was signed, RCB’s shirt will now include the Qatar Airlines emblem on the front.

In a few weeks, the announcement will be made after the agreement has been signed. It costs $75.The largest contract for RCB ever is for Rs. 20,000 crore for three years, a source told Mint under the condition of anonymity.

The most successful franchise in the competition, the five-time champion Mumbai Indians (MI), secured a comparable three-year deal with FinTech company Slice in 2022 for more than INR 90 crore. Prior to the Slice agreement, the second-most successful IPL team, Chennai Super Kings (CSK), who have won four titles, struck a three-year agreement worth more than INR 70 crore with TVS Group’s Eurogrip.

Despite failing to take home an IPL trophy in any of the tournament’s 15 seasons, RCB is praised for the value of its brand and has a sizable fan base. Experts claim that this is also the power good representation of Brand Virat kohli on exhibit.

IPL 2023 will start on March 31.
The IPL season 16 will begin on March 31 with the Gujarat Titans (GT) taking on CSK, and the Royal Challengers Bangalore (RCB) opening their campaign against the Mumbai Indians (MI) on April 2 at the M. Chinnaswamy Stadium in Bengaluru.

Reece Topley, a left-arm seamer, cost RCB a hefty INR 1.9 crore, while Will Jacks, a batsman, cost them INR 3.2 crore. They also recruited some local talent, signing players like Himanshu Sharma, Manoj Bhandage, Rajan Kumar, and Avinash Singh.

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