The Women’s Premier League (WPL), whose inaugural season begins on March 4, has acquired the title rights from Tata Group, the Indian business behemoth that also owns the rights to the Indian Premier League.
Although the sum of the sponsorship has not been made public, it is believed that a five-year agreement was reached between the BCCI and Tata Sons, the conglomerate’s holding company. In January of this year, the BCCI issued an invitation to “reputable businesses” for the right to “own and operate” teams. In December of last year, the board floated tenders for media rights, which Viacom 18 won for a five-year period (2023-27) at a cost of INR 951 crore.
Moreover, the top Indian board made almost INR 4670 crore.the owners of the three IPL teams, Mumbai Indians, Delhi Capitals, and Royal Challengers Bangalore, as well as the Adani Group and Capri Global, won the bids to own the teams in the five-team league, through the sale of the franchises.
Ahmedabad-based Gujarat Giants, who were sold for INR 1289 crore, came in first, followed by Mumbai Indians (INR 912.99 crore), Royal Challengers Bangalore (INR 901 crore), Delhi Capitals (INR 810 crore), and Lucknow Warrioz (INR 757 crore).